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TDF launches redesigned Web site -

Date: Jan 05, 2007


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New York, New York, January 5, 2007 - Theatre Development Fund, the New York-based not-for-profit performing arts service organization best known for their TKTS same day discount ticket booths, has just launched a complete redesign of its Web site,
Features of the newly designed include:
* Increased editorial content
* Fully searchable show listings
* Information about ticket availability and purchasing procedures and options
   for tourists and new yorkers alike
* Accessibility information for theatregoers with physical disabilities
"We hope that our new site will help pull together into one frame all of the things that TDF does. Our programs and activities are varied, but they all have one goal: to advance live theatre and dance," said Victoria Bailey, TDF's executive director. "For example, one of TDF's primary goals has always been
to build new audiences. With that in mind, one element we felt was critically important in the redesign was to create an entryway for individuals and families who found the whole experience of choosing shows and obtaining tickets a daunting process. We want to show people who aren't avid theatregoers that it's much easier than they might think to get in the door."
TDF first went online in 1995. Since then, has become a destination for millions of theatre lovers, welcoming more than 300,000 unique visitors each week. Site visitors are a mix of tourists and New Yorkers looking for information on what shows are playing and how to use the TKTS booths; first- time theatregoers trying to learn the basics; TDF members purchasing tickets online; and industry professionals interested in enlisting TDF programs to help their productions.
The new site was designed in partnership with Infinia Group. LLC, a New York- based consultancy noted for its design and digital capabilities. 

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