A new play by Edward Einhorn examining the nexus between neuroscience, marketing, art, and love.
Set at a neuromarketing firm, it follows a neuroscientist who is trying to scientifically define love; his wife, an artist who is using her brain scans as the basis of video self-portraits; a marketer who is trying to apply the science of love to advertising; and a gallery owner who deals with art as a commodity.
This multimedia production continues UTC61’s ongoing interest in combining theater with the fields of economics and neuroscience.
