TDF for Producers

Helping You Maximize Your Show's Attendance and Exposure.
Whether you’re launching a young company, or you’re a veteran presenter of award-winning productions, or sit somewhere in between, TDF's marketing programs can help you maximize your show’s attendance and exposure. And whether you’re a commercial outfit or not-for-profit, all of TDF’s services for producers are free.

TDF Services For Producers

TDF Subsidy Program

Help when it counts most! The TDF Subsidy Program awards a subsidy of up to $13 per ticket to Broadway productions of particular merit that, due to their content, may be slow to build an audience. TDF offers similar programs for Off Broadway shows with Equity contracts and for New York City dance performances.

Offering Tickets to TDF Members

Reach an audience of committed theatregoers. TDF has 90,000+ members who purchase hundreds of thousands of discounted tickets online and by mail every year. TDF Members are theatre lovers who show up early and often, and can be a crucial source of word-of-mouth. Tickets to any New York production—from the smallest showcase to the grandest Broadway show—can be offered through this service at any time during the run.

Offering Tickets Through Off-Off@$9

We realize that sometimes filling a theatrical venue can be a little challenging, especially when you’re producing new and exciting work off-Off Broadway. TDF’s off-Off@$9 program can help producers and presenters gain revenue while bringing new audiences to off-Off Broadway events by offering discounted tickets to TDF’s 90,000+ members. off-Off@$9 was specifically designed to encourage attendance at both AEA and non-AEA showcases as well as smaller dance venues.

Offering Tickets at TKTS Discount Booths

Same-day sales, uptown and down. Many producers utilize the TKTS Discount Booths as a direct marketing tool for surplus seats. In return for offering same-day discounts of between 20% and 50% off full-price tickets, they have access to a large and enthusiastic audience.

Services For Not-For-Profit Theatres

TDF Costume Collection

A remarkably rich resource with over 80,000 costumes, the TDF Costume Collection offers high-quality costumes and accessories for rent at affordable prices. The stock is donated by Broadway shows, major opera houses and other professional sources. Not-for-profit and commercial customers are eligible to take advantage of the expert design offered through the pulling and mail order department. The TDF Costume Collection resource center is available by appointment.

TAP Accessibility Grants

The TAP Plus Program, which is administered by TDF, provides grants of up to $5,000 to eligible organizations in New York State. The purpose of these grants is to make productions more accessible to audience members with hearing loss. The TAP Plus Program is a partnership between TDF and the New York State Council on the Arts.

TDF Broadway Show Finder

The TDF website receives over 500,000 unique visitors every week. Our Show Search enables visitors to find the performances by genre, performance time and venue. Make sure your show is where enthusiastic theatregoers can find it!  We wants to present your show to the public in the best posssible light. To make your listing complete and inviting please email us: 

1. Artwork and/or photographs
2. Title
3. Show desicription
4. Venue
5. Show description
6. Performance Schedule
7. Runniing time/intermission
8. Age Guidance
9. Student Rush
10. Any special messages audience members should be aware of. (smoke, violence, obscenity, etc.)

Show Finder

Browse all area plays, musicals, 
and dance productions.